Accueil High-Tech Pourquoi votre téléphone iPhone ou Android sera-t-il plus cher en 2019?

Pourquoi votre téléphone iPhone ou Android sera-t-il plus cher en 2019?

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Rappelez-vous quand les seuls téléphones qui coûtent 1 000 $ ou plus étaient en cuir, en rubis et en verre saphir? Merci à Apple et Samsung, ces jours sont terminés. Les étiquettes de prix de départ de l'iPhone XS et du Galaxy Note 9 à 999 $ ont fixé le téléphone à mille dollars comme la nouvelle norme. Les téléphones 5G et les conceptions pliables vus dans le prochain "Galaxy X" augmenteront le coût de possession du téléphone.

Cette nouvelle vague de prix plus élevés pour les appareils haut de gamme fait partie d'une tendance plus large qui affecte les prix de la plupart des marques de téléphones, y compris Google, Huawei et OnePlus. Mais le problème ne se termine pas avec un prix de départ initial plus élevé. Augmentez votre capacité de stockage et les prix ne font qu'augmenter.

Par exemple, si vous voulez un iPhone XS avec une capacité de stockage de 512 Go, vous paierez 1 349 USD, soit 35% de plus. Au Royaume-Uni, ce téléphone haut de gamme coûte 1 349 £ ou 2 199 AU $ en Australie. Et ne commençons même pas avec l'iPhone XS Max, encore plus coûteux.

Il peut sembler que l'iPhone XS coûte autant qu'une brique d'or.

Sarah Tew / Camaraderielimited

Les modèles Premium ne sont pas les seuls produits à devenir plus chers. Les appareils Midtier sont également bousculés. L'iPhone XR coûte 7% de plus que l'iPhone 8 d'entrée de gamme de l'année dernière et 15% de plus que l'iPhone 7. Le OnePlus 6T a quant à lui progressé de 3,8% par rapport au téléphone OnePlus 6 sorti il ​​y a six mois, pour un total de 37,6%. pour cent au cours des deux dernières années.

Lis: iPhone XS vs. Note 9: Qu'est-ce qu'un téléphone à 1 000 $ vous achète

Les données de 11 modèles de téléphones de 2016 à 2018 font apparaître une tendance à la hausse marquée des prix, que nous prévoyons d'intensifier en 2019 et au-delà (voir votre diagramme régional ci-dessous). Apple a certainement appliqué ce modèle à d'autres composants électroniques de sa gamme, augmentant le prix de ses nouveaux iPad Pro et MacBook Air par rapport aux modèles précédents et créant de larges variations de prix entre le produit de base et la version de stockage supérieure.

Lecture en cours:
                        Regarde ça:
                    
                    2018 était l'année du téléphone. Ça ne fait que s'améliorer

3h05

Ces prix dérisoires dans le portefeuille d’Apple et dans la catégorie mobile indiquent que les appareils les plus coûteux sont là pour rester – et il se peut que notre faute soit de les avoir achetés en grand nombre au départ.

Lorsque Apple a franchi la barre des 1 000 USD pour son iPhone X en 2017, les critiques se sont moqués de son prix exorbitant, mais il s'est rapidement vendu à un autre appareil Apple chaque semaine depuis sa mise en vente, le 3 novembre 2017. Le pari d'Apple a porté ses fruits puisque les consommateurs l'ont accepté. les modèles à prix plus élevé, et d'autres fabricants ont suivi l'exemple d'Apple.

Lis: Téléphones Samsung et OnePlus 5G: 6 choses à savoir maintenant

La tendance en faveur de combinés de plus en plus coûteux dans la tranche supérieure souligne l'importance du téléphone cellulaire en tant que tout pour la communication, le travail, la photographie et le divertissement. Et à mesure que la puissance de traitement, la technologie de l'appareil photo, la durée de vie de la batterie et la vitesse des données Internet améliorent génération après génération, la valeur que les utilisateurs attachent à un téléphone ne manquera pas de grandir.

"Les consommateurs sont prêts à payer plus pour un téléphone portable, car il s'agit sans doute du produit le plus important dans leur vie", a déclaré Ben Wood, analyste en chef de la recherche chez CCS Insight.

La hausse des prix n'est pas inhabituelle en soi. Des composants plus rapides et de meilleure qualité, tels que les processeurs et les caméras, coûtent plus cher. La charge financière liée à la recherche et au développement de nouveaux matériaux est également incorporée au produit final. Et l'inflation affecte également le coût des biens en dehors de la technologie.

Lecture en cours:
                        Regarde ça:
                    
                    Pourquoi les téléphones deviennent encore plus chers

2:16

Mais les dépenses en R & D et l'inflation ne racontent pas toute l'histoire des dépenses insidieuses de votre téléphone. En augmentant les prix de leurs téléphones à chaque itération, Apple, Samsung et d’autres leaders du secteur créent un segment ultra-haut de gamme qui permet de rentabiliser chaque vente – c’est important, car les gens commencent à conserver plus longtemps leurs téléphones, par exemple. trois ans ou plus.

Oui, votre téléphone coûte plus cher chaque année

À quelques exceptions près, les prix des téléphones des grandes marques sont à la hausse.

Les téléphones terribles vous coûteront.

James Martin / Camaraderielimited

"Bien que les livraisons globales de smartphones baissent légèrement en 2018, le prix de vente moyen d'un smartphone atteindra 345 $, en hausse de 10,3% par rapport à son prix de 313 $ en 2017", a déclaré Anthony Scarsella, analyste d'IDC dans le Worldwide Quarterly Mobile Phone Tracker d'IDC. avec les journalistes en mai 2018. Les prix vont surtout monter, a ajouté Scarsella.

La hausse est immédiatement perceptible lorsque l'on compare les prix des téléphones d'aujourd'hui avec le même modèle publié il y a à peine deux ans.

Les prix d'Apple ont augmenté à un rythme constant pour ses gammes iPhone et iPhone Plus / Max, faisant de l'iPhone XS Max une retombée de luxe.

Les prix des Galaxy S, S Plus et Note de Samsung augmentent également. Même avant la bombe de 1 000 dollars du Galaxy Note 9, le S9 Plus – rival de l'iPhone Plus et de l'iPhone X de l'année dernière – se dirigeait déjà vers le prix de l'iPhone X.

Prix ​​des téléphones américains de 2016 à 2018

2016 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            2017 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            2018 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Variation en% du prix le plus élevé de 2016 par rapport au modèle actuel
                                                                    
                                                                                                                                        
                                                                            iPhone (moins cher)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 7: 649 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 8: 699 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XR: 749 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            15,4%
                                                                    
                                                                                                                                        
                                                                            iPhone X
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            N / A
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone X: 999 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XS: 999 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            0%
                                                                    
                                                                                                                                        
                                                                            iPhone Plus / Max
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 7 Plus: 769 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 8 Plus: 799 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XS Max: 1 099 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            42,9%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S7: 650-695 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S8: 720 $ – 750 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S9: 720 $ – 800 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            15,1%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy Plus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            S7 Edge: 750-795 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S8 Plus: 785 $ – 850 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S9 Plus: 840 $ – 930 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            17%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy Note
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 7: 834-880 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 8: 930-960 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 9: 1 000 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            13,6%
                                                                    
                                                                                                                                        
                                                                            OnePlus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 3: 399 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 5: 479 $ / OnePlus 5T: 499 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 6: 529 USD / OnePlus 6T: 549 USD
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            37,6%
                                                                    
                                                                                                                                        
                                                                            LG série G
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G5: 576-689 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G6: 600-720 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G7: 750-790 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            14,7%
                                                                    
                                                                                                                                        
                                                                            LG série V
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG V20: 672-829 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG V30: 800-912 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG V40: 900 $ – 980 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            18,2%
                                                                    
                                                                                                                                        
                                                                            Google Pixel
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel: 649 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 2: 649 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 3: 799 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            23,10%
                                                                    
                                                                                                                                        
                                                                            Google Pixel Plus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel XL: 769 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 2 XL: 849 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 3 XL: 899 $
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            16,9%

Prix ​​des téléphones britanniques de 2016 à 2018

2016 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            2017 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            2018 (prix de départ)
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Variation en% entre 2016 et le modèle actuel
                                                                    
                                                                                                                                        
                                                                            iPhone
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 7: 599 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 8: 699 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XR: 749 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            25%
                                                                    
                                                                                                                                        
                                                                            iPhone X
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            N / A
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone X: 999 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XS: 999 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            0%
                                                                    
                                                                                                                                        
                                                                            iPhone plus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 7 Plus: 719 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone 8 Plus: 799 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            iPhone XS Max: 1 099 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            52,9%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S7: 569 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S8: 689 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S9: 739 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            29,9%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy Plus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            S7 Edge: 639 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S8 Plus: 779 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Galaxy S9 Plus: 869 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            36%
                                                                    
                                                                                                                                        
                                                                            Samsung Galaxy Note
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 7: 700 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 8: 869 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Note 9: 899 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            28%
                                                                    
                                                                                                                                        
                                                                            Google Pixel
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel: 599 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 2: 629 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 3: 739 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            23,4%
                                                                    
                                                                                                                                        
                                                                            Google Pixel XL
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel XL: 719 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 2 XL: 799 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Pixel 3 XL: 869 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            20,9%
                                                                    
                                                                                                                                        
                                                                            LG série G
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G5: 539 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G6: 649 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG G7: 599 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            11,1%
                                                                    
                                                                                                                                        
                                                                            LG série V
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            N / A
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG V30: 800 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            LG V40 ThinQ:
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            N / A
                                                                    
                                                                                                                                        
                                                                            OnePlus
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 3: 329 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 5: 449 £
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            OnePlus 6: 469 € / OnePlus 6T: 499 €
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            51,7%

Nous avons assisté à l'escalade la plus choquante de OnePlus, dont le prix augmente chaque fois qu'un nouveau modèle arrive. OnePlus est actuellement sur la bonne voie pour deux variantes par an: le OnePlus 6 a fait ses débuts en juin pour 529 dollars et le OnePlus 6T lancé en octobre 2018 pour 549 dollars. Encore une fois, le OnePlus 6T coûte 37,6% de plus que le modèle 2016 aux États-Unis. Si vous payiez en livres sterling, le téléphone est devenu 51,7% plus cher ces deux dernières années.

"La dépendance vis-à-vis des smartphones ayant considérablement augmenté en peu de temps, la qualité et les composants requis par l'ensemble du secteur pour répondre aux exigences de performances élevées ont également augmenté", a déclaré un représentant de OnePlus.

Le prix du LG G7 augmente à un taux constant aux États-Unis et dans l'UA, mais coûte moins cher au Royaume-Uni que le LG G6. Tarriffs peut être une cause.

Juan Garzon / Camaraderielimited

Selon LG, "les facteurs clés incluent le coût des composants, les prix des concurrents, les incitations des opérateurs, les tarifs, etc.", a déclaré Ken Hong, directeur principal des communications mondiales de LG, dans un courrier électronique.

"Le fait est que ces coûts d'intrants sont en augmentation et que nous sommes contraints de faire de même", a déclaré Hong, ajoutant que l'introduction de nouvelles variantes telles que le LG V35 avait pour effet positif de faire baisser le prix du modèle précédent, en l'occurrence le LG V30. .

Camaraderielimited a contacté tous les fabricants mentionnés dans cette histoire pour commentaires.

Fait intéressant, le Pixel 2 et le Pixel 2 XL coûtent le même prix que le Pixel et le Pixel XL. Toutefois, Google a augmenté le prix de Pixel 3 de 23%, sans ajouter de deuxième appareil photo à l'arrière et sans apporter de modifications minimes à la conception. Google a poussé le prix à la hauteur de la concurrence.

Mais fabriquer des téléphones coûte plus cher maintenant, non?

Les téléphones, comme tous les appareils électroniques, sont composés de pièces provenant de différents fournisseurs. Si leur coût augmente, il est certain que le coût des téléphones le sera également.

Des composants plus sophistiqués, tels que la puce Qualcomm Snapdragon 855, peuvent faire augmenter les prix des téléphones.

Capture d'écran de Juan Garzon / Camaraderielimited

Selon Wood, la demande de stockage supplémentaire au cours des dernières années a provoqué des hausses de prix, faisant grimper le coût de la mémoire et incitant les fournisseurs à investir dans la construction de plus d'usines pour répondre à la demande.

L'ajout de caméras plus sophistiquées, telles que la caméra frontale 3D à détection de profondeur de l'iPhone XS, ou de plusieurs objectifs, comme les trois tireurs arrière du Huawei Mate 20 Pro, coûte également plus cher. Il en va de même pour les matériaux tels que le verre ou la céramique pour le support d'un téléphone ou l'aluminium robuste de qualité aérospatiale pour le cadre.

Vous pouvez parier que le premier téléphone à faire ses débuts avec un écran en verre de diamant ou le nouveau verre vibrant résistant aux taches Vibrant Satin Corning Gorilla Glass ne sera pas bon marché. Il est également coûteux pour des entreprises comme Samsung de mettre en place un nouveau processus de fabrication d'éléments tels que le verre bombé et les écrans OLED flexibles.

Pourtant, alors que le coût de tous ces composants – appelé nomenclature – peut expliquer en partie pourquoi les téléphones haut de gamme coûtent plus cher chaque année, de nombreux experts affirment que les fabricants d'appareils téléphoniques rentabilisent leurs bénéfices.

"J'accepte certainement que certains éléments du coût proviennent des composants et du processus de fabrication … mais pas à cet ordre de grandeur", a déclaré Wood en un appel téléphonique en juillet. "Je pense également qu'Apple a pris la décision stratégique d'augmenter le prix de l'iPhone phare afin de maximiser les rendements d'un portefeuille vraiment incroyable."

Carolina Milanesi, une analyste de Creative Strategies, partage cet avis.

"Ces téléphones sont certainement plus nombreux que jamais auparavant", a-t-elle déclaré dans un courrier électronique. "La nomenclature augmente certainement pour ces appareils, mais je pense qu'il existe une marge de prime appliquée par les marques à leurs produits phares car ils sont des symboles de statut."

Lecture en cours:
                        Regarde ça:
                    
                    Galaxy pliable pourrait être très coûteux

4:16

La conception des téléphones 5G et pliables fera-t-elle monter les prix?

Apple et Samsung ont connu des difficultés avec des ventes stagnantes en 2018, mais cela n'a pas empêché Apple, en particulier, de réaliser de gros bénéfices. En août 2018, l'entreprise est devenue une entreprise d'un billion de dollars, grâce aux marges de vente élevées de l'iPhone. À mesure que les ventes ralentiront, les fabricants de phonogrammes devront augmenter leurs bénéfices par appareil, ce qui pourrait signifier une augmentation des coûts.

Aujourd'hui, l'avènement de la 5G et des nouveaux modèles de téléphones pliables donneront aux fabricants de téléphones davantage de licences pour faire face aux coûts. Les téléphones 5G nécessitent une technologie totalement nouvelle à l'intérieur de l'appareil et les téléphones doivent être conçus sur mesure pour fonctionner avec un seul opérateur. C'est au moins jusqu'à ce que les réseaux 5G soient réellement mis en place. Dans les premiers jours des téléphones 5G, les prix pourraient augmenter de 200 ou 300 dollars par téléphone, a déclaré OnePlus à Camaraderielimited en décembre 2018.

"Si vous générez suffisamment de valeur [in the phone], les consommateurs seront alors prêts à payer ", a déclaré Justin Denison, vice-président directeur du service mobile de Samsung.

La même chose peut être dite pour les conceptions de téléphones pliables, qui incluent le prochain Galaxy X de Samsung (le nom répandu), et les conceptions à venir de LG et Huawei. Ces téléphones auront des écrans en plastique ou en verre flexibles et s'ouvriront dans une tablette, mais se plieront dans un appareil de la même hauteur et de la même largeur que les téléphones actuels (bien que beaucoup plus épais).

Même les téléphones 4G LTE 2019 sont de plus en plus chers, sans radios ni écrans pliables.

"Apple continue à enfreindre toutes les règles en matière de tarification des produits électroniques grand public", a déclaré M. Wood. "Une fois de plus, il augmente le prix de son appareil phare. Il survient à un moment où des concurrents tels que Samsung sont soumis à une pression énorme, ce qui confirme simplement la prime que les gens sont prêts à payer pour les produits Apple."

Avec l'iPhone XS, le Galaxy Note 9 et le Huawei Mate 20 Pro actuels, les autres joueurs ont raison de faire de même. Même les modèles de taille moyenne (encore une fois, l'iPhone XR et le OnePlus 6T) peuvent s'en tirer en augmentant leurs étiquettes de prix tant que les appareils coûtent relativement moins cher. Par exemple, le OnePlus 6T à 549 $ coûte toujours près de la moitié de ce que vous dépenseriez pour l’iPhone XS, une valeur relative que beaucoup trouvent assez facile à avaler pour un téléphone "moins cher" avec des composants haut de gamme.

"Quand Apple a annoncé l'iPhone X pour mille dollars (…), ils ont rendu service à toute l'industrie", a déclaré Wood. "Cela a donné un peu de répit à tous les autres fabricants et je peux imaginer que les couloirs de Samsung, de Huawei et d'autres ont suscité un certain plaisir."

En d’autres termes, alors qu’Apple risque d’atteindre le maximum de profits, son audacieux prix iPhone X permet également aux concurrents de gagner plus d’argent par téléphone.

Ne vous inquiétez pas, les téléphones de milieu de gamme restent abordables

Les prix élevés sur les téléphones haut de gamme peuvent ne pas signifier que le coût de chaque téléphone augmentera.

Les prix "bon marché" de la moto G sont restés stables ces dernières années.

Josh Miller / Camaraderielimited

Nous continuons à assister à une concurrence féroce au milieu et au bas de gamme où des téléphones tels que les familles Motorola Moto G6 et E5 produisent d'excellents combinés économiques pour à peu près le même prix chaque année: 250 $, 219 £ ou 399 AU $ dans le cas du Moto G6. .

La marque Honor de Huawei fabrique également des appareils à prix moyen et moyen qui établissent un équilibre entre valeur et coût, souvent en se conformant aux conceptions et fonctionnalités populaires, telles que des boîtiers minces et des caméras doubles en mode portrait que les gens recherchent. Xiaomi, Nokia, Oppo, Asus et d’autres marques contribuent également à combler l’écart dans le monde entier en proposant discrètement des téléphones de base abordables pour les acheteurs sensibles au coût.

Ainsi, bien que les appareils les plus sophistiqués et les plus puissants soient toujours sur le point d'atteindre leurs prix les plus élevés, il existe encore une forte demande pour les téléphones de milieu de gamme et d'entrée de gamme destinés aux personnes disposant d'un budget réduit ou de besoins plus élémentaires.

Si un téléphone à 1 000 $ vous semble trop scandaleux, vous devrez peut-être trouver la beauté dans un téléphone plus modeste, ou surmonter le choc de l'autocollant et accepter que les jours d'un téléphone phare de 600 $ soient déjà loin.

Cette histoire a été publiée pour la première fois le 5 août 2018 et plus récemment mise à jour le 2 janvier 2019.

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